Driving Growth through Integrated Marketing
This blog presents information, techniques and guidance on how to optimize marketing for your business.
 This is the first of three articles excerpted from the paper “Integrated Marketing: What It Is and Why You Should Embrace It”
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 (Image Courtesy of Pixabay) In today’s digital age, consumers and businesses alike have come to expect instant gratification when it comes to engaging with companies.  (image courtesy of pixabay.com) As marketers, we’re constantly bombarded with texts, posts, blogs, articles, journals, books, websites and every other form of communication, promising to tell us the “secret” of successful marketing.
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AuthorsDaniel Kern and Richard Hatheway both have more than three decades of background and experience in businesses ranging in size from startups to global enterprises in numerous functional areas including Marketing, Sales, Operations, Management and IT. We write our blogs to share our experiences and to drive benefits for our clients. Archives
August 2019
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