Driving Growth through Integrated Marketing
This blog presents information, techniques and guidance on how to optimize marketing for your business.
 CTA - Still Useful After All These Years
How many of you use CTAs at the end of your marketing materials? How many of you even know what a CTA is? The acronym "CTA" stands for Call To Action, and should be the last thing you leave your customers with when they are learning or reading about your company or business.
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 Overview
This blog provides insight on why business owners need to understand the critical nature of marketing to the success of their business. |
AuthorsDaniel Kern and Richard Hatheway both have more than three decades of background and experience in businesses ranging in size from startups to global enterprises in numerous functional areas including Marketing, Sales, Operations, Management and IT. We write our blogs to share our experiences and to drive benefits for our clients. Archives
August 2019
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