Driving Growth through Integrated Marketing
This blog presents information, techniques and guidance on how to optimize marketing for your business.
 Use Them Together to Move Customers Through the Sales Funnel
OVERVIEW Sales enablement and content marketing are both critical components of any effective marketing strategy. But they’re often viewed as completely separate functions that are done independently of one another. The reality though, is that for them to be most effective, they need to work together. This blog will provide an overview of both to help you understand the value of using them together in your business.
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 Yesterday a client asked me when I thought the world would get back to “Normal”….
I know the question was simple. However, it hit me hard. For some reason my mind suddenly struggled with the concept of what is “Normal”. I asked her how she defined it. Her response was, “as it was…. last year or even in January”.  As a kid growing up in Northern Illinois, I viewed our annual July 4th holiday vacation as the middle of our all-important summer break with the start of the school year coming into sight on the horizon.
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AuthorsDaniel Kern and Richard Hatheway both have more than three decades of background and experience in businesses ranging in size from startups to global enterprises in numerous functional areas including Marketing, Sales, Operations, Management and IT. We write our blogs to share our experiences and to drive benefits for our clients. Archives
August 2019
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