Use Them Together to Move Customers Through the Sales Funnel

OVERVIEW

Sales enablement and content marketing are both critical components of any effective marketing strategy. But they’re often viewed as completely separate functions that are done independently of one another. The reality though, is that for them to be most effective, they need to work together.
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This blog will provide an overview of both to help you understand the value of using them together in your business.
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Yesterday a client asked me when I thought the world would get back to “Normal”…. 
 
I know the question was simple. However, it hit me hard. For some reason my mind suddenly struggled with the concept of what is “Normal”.  I asked her how she defined it. Her response was, “as it was…. last year or even in January”.

​OVERVIEW
Due to the coronavirus, almost everyone who doesn’t work in a “critical” or “essential” role has been told to work remotely, which in most cases means to work from home. However, the majority of the population has never worked remotely, so they’re not sure what skills are needed to successfully work from home.
This blog will provide you with an overview of the six skills you need to have (or develop), so that your remote work life is effective, productive and successful.

Overview
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Buyer personas are a useful tool to have in any marketer’s toolbox, as they help you understand your customers better. However, many marketers don’t know how to develop a buyer persona or even how to get started.
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This article will provide you with an overview of what a buyer persona is, and outline the basic steps needed to develop a buyer persona.

​OVERVIEW

Sales and Marketing departments are critical, integral functions to businesses. As such, they need to work together to ensure that the desired outcome for both functions - sales - occurs. Unfortunately, that often does not happen.

This is the first of three articles excerpted from the paper “Integrated Marketing: What It Is and Why You Should Embrace It”

​In today’s digital age, consumers and businesses alike have come to expect instant gratification when it comes to engaging with companies.

As marketers, we’re constantly bombarded with texts, posts, blogs, articles, journals, books, websites and every other form of communication, promising to tell us the “secret” of successful marketing.