Driving Growth through Integrated Marketing
This blog presents information, techniques and guidance on how to optimize marketing for your business.
 Overview Buyer personas are a useful tool to have in any marketer’s toolbox, as they help you understand your customers better. However, many marketers don’t know how to develop a buyer persona or even how to get started. This article will provide you with an overview of what a buyer persona is, and outline the basic steps needed to develop a buyer persona.
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 (Image Courtesy of Pixabay) In today’s digital age, consumers and businesses alike have come to expect instant gratification when it comes to engaging with companies. |
AuthorsDaniel Kern and Richard Hatheway both have more than three decades of background and experience in businesses ranging in size from startups to global enterprises in numerous functional areas including Marketing, Sales, Operations, Management and IT. We write our blogs to share our experiences and to drive benefits for our clients. Archives
August 2019
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