Driving Growth through Integrated Marketing
This blog presents information, techniques and guidance on how to optimize marketing for your business.
 In today’s world, business communications are a fact of life. They’re critical to getting the message out about you, your business, your products or services.
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 Every marketer knows that metrics and KPIs are important. The problem is that many, if not most marketers don’t really know why they are important or what the difference is between the two.
 This is the third of three articles excerpted from the paper “Integrated Marketing: What It Is and Why You Should Embrace It”
 This is the second of three articles excerpted from the paper “Integrated Marketing: What It Is and Why You Should Embrace It”
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AuthorsDaniel Kern and Richard Hatheway both have more than three decades of background and experience in businesses ranging in size from startups to global enterprises in numerous functional areas including Marketing, Sales, Operations, Management and IT. We write our blogs to share our experiences and to drive benefits for our clients. Archives
August 2019
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