Driving Growth through Integrated Marketing
This blog presents information, techniques and guidance on how to optimize marketing for your business.
 OVERVIEW
The term “digital transformation” is used all the time today, but what does it really mean? This blog will provide you with a clear, concise definition of what digital transformation really is, so that the next time you need to explain it, you can.
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 Use Them Together to Move Customers Through the Sales Funnel
OVERVIEW Sales enablement and content marketing are both critical components of any effective marketing strategy. But they’re often viewed as completely separate functions that are done independently of one another. The reality though, is that for them to be most effective, they need to work together. This blog will provide an overview of both to help you understand the value of using them together in your business.  Yesterday a client asked me when I thought the world would get back to “Normal”….
I know the question was simple. However, it hit me hard. For some reason my mind suddenly struggled with the concept of what is “Normal”. I asked her how she defined it. Her response was, “as it was…. last year or even in January”.  Overview
Employers are beginning to realize that the COVID-19 virus will not only impact their business operations today, but it will also continue to impact them into the foreseeable future. Due to this, the standard employer-employee business model needs to change and new options, such as remote workers, need to be considered. This blog provides a few things for businesses to consider about using remote employees.  Overview Buyer personas are a useful tool to have in any marketer’s toolbox, as they help you understand your customers better. However, many marketers don’t know how to develop a buyer persona or even how to get started. This article will provide you with an overview of what a buyer persona is, and outline the basic steps needed to develop a buyer persona.  As a kid growing up in Northern Illinois, I viewed our annual July 4th holiday vacation as the middle of our all-important summer break with the start of the school year coming into sight on the horizon.
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AuthorsDaniel Kern and Richard Hatheway both have more than three decades of background and experience in businesses ranging in size from startups to global enterprises in numerous functional areas including Marketing, Sales, Operations, Management and IT. We write our blogs to share our experiences and to drive benefits for our clients. Archives
August 2019
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