OVERVIEW
The term “digital transformation” is used all the time today, but what does it really mean?
​
This blog will provide you with a clear, concise definition of what digital transformation really is, so that the next time you need to explain it, you can.
​

Use Them Together to Move Customers Through the Sales Funnel

OVERVIEW

Sales enablement and content marketing are both critical components of any effective marketing strategy. But they’re often viewed as completely separate functions that are done independently of one another. The reality though, is that for them to be most effective, they need to work together.
​
This blog will provide an overview of both to help you understand the value of using them together in your business.
​

Yesterday a client asked me when I thought the world would get back to “Normal”…. 
 
I know the question was simple. However, it hit me hard. For some reason my mind suddenly struggled with the concept of what is “Normal”.  I asked her how she defined it. Her response was, “as it was…. last year or even in January”.

​OVERVIEW
Due to the coronavirus, almost everyone who doesn’t work in a “critical” or “essential” role has been told to work remotely, which in most cases means to work from home. However, the majority of the population has never worked remotely, so they’re not sure what skills are needed to successfully work from home.
This blog will provide you with an overview of the six skills you need to have (or develop), so that your remote work life is effective, productive and successful.

​Overview

​Employers are beginning to realize that the COVID-19 virus will not only impact their business operations today, but it will also continue to impact them into the foreseeable future. Due to this, the standard employer-employee business model needs to change and new options, such as remote workers, need to be considered.
​
This blog provides a few things for businesses to consider about using remote employees.

Overview
​
Buyer personas are a useful tool to have in any marketer’s toolbox, as they help you understand your customers better. However, many marketers don’t know how to develop a buyer persona or even how to get started.
​
This article will provide you with an overview of what a buyer persona is, and outline the basic steps needed to develop a buyer persona.

“If you fail to plan, you are planning to fail!”



Would you set off on a cross-country road trip without a map or access to GPS navigation? Would you go camping without knowing where you are going and without the gear you would need? Would you step onto a field of play without the equipment you need to stay safe and to compete successfully?
​

​OVERVIEW

Sales and Marketing departments are critical, integral functions to businesses. As such, they need to work together to ensure that the desired outcome for both functions - sales - occurs. Unfortunately, that often does not happen.

​CTA - Still Useful After All These Years
 
How many of you use CTAs at the end of your marketing materials? 

How many of you even know what a CTA is?

The acronym "CTA" stands for Call To Action, and should be the last thing you leave your customers with when they are learning or reading about your company or business.

Overview

This blog provides insight on why business owners need to understand the critical nature of marketing to the success of their business.
​